How to Make Brilliant Stuff That People Love ...and Make Big Money Out of It Novel

How to Make Brilliant Stuff That People Love ...and Make Big Money Out of It


eBook Title for Download :How to Make Brilliant Stuff That People Love ...and Make Big Money Out of It (Format : pdf , Language : English)

Plot :

What we've got in this little book is a great approach to creating products and services that people will love. The approach is great because it's holistic and integrated. It looks at people in their entirety and at products and services in their entirety.

It is simple.

There are only three steps, but it is extremely thorough. It requires that we get to know our users in great detail and to make a real commitment to understanding them and addressing their needs, wants and desires in the products and services that we create for them. It also requires us to get to grips with all of the elements of design and marketing and to ensure that we address all of these in our quest to please the user. This approach is about achieving commercial success through an attention to detail, a respect for the user and a full-on commitment to pleasing them.

These are the keys to making great stuff that people love and making big money out of it.

From the Inside Flap

Designers and marketers should know that every product or service engages their user on three levels: functionality, emotion, and aspiration. Functionality means that the object should work; the car should get you from A to B. Emotion is the feeling bound up in the object - if the car is a sports car it should feel exciting. Aspiration is what does having this object say about you - I am an exciting, trendy person, or I am very rich!

The book will also integrate the eight lifestyle trends identified in recent lifestyle research - happening; statistics; demographics; philosophy; politics and popular culture - and discuss how these relate to product and service design and marketing.

Author(s) Book :Patrick W. Jordan
Publish Year :2003 Publisher : Wiley
You can check by ISBN10/ISBN13 : 0470847115/9780470847114
Pages :127

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